TOP ＞ Related Reports
For over ten years, Forrester Research (an independent research
company with headquarters in Cambridge (MA)) has supported business leaders
who want to differentiate their offerings by delivering excellent customer experience.
Forrester coined the term "Experience Based Differentiation" to describe
a systematic approach to interacting with customers that consistently builds
On this page, we will introduce some of the research that Forrester has written about Customer Experience and Experience Based Differentiation.