TOPRelated ReportsScenario Design Depends On Personas

"Scenario Design Depends On Personas", Forrester Research, Inc., August14, 2001

Personas -- detailed descriptions of user archetypes that represent market segments -- are critical to the process of Scenario Design. But in our work with the Global 3,500, Forrester seldom encounters companies that use personas. Why do companies shy away from investing in these essential tools? Firms stop short because they worry that they'll: Design for too small a sample. Target the wrong people. Spend too much time and money.

These reports can be purchased at the website of Forrester Research.

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