TOPRelated ReportsPersona Rooms: What, Why, And How

"Persona Rooms: What, Why, And How
;, Forrester Research, Inc., April 5, 2006

Design personas help companies create a shared understanding of the most important attributes and goals of their most important users, enabling more focused, effective design of interfaces like Web sites and phone systems. Persona rooms recreate the living spaces of personas, providing a new, highly accessible level of insight for all stakeholders on the design team. The result is an environment that aligns everyone, from marketers and programmers to interactive and traditional agencies, behind a deeper understanding of the target customer.

The above reports are available for purchase at the Forrester Research website

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  • Amazon, Staples Share Persona Secrets At Shop.org
  • Persona Best Practices From Discover Card
  • The Power Of Design Personas
  • Scenario Design Depends On Personas

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