TOPRelated ReportsThirteen Obstacles To Persona Success

"Design Persona Best Practices From Japan

;, Forrester Research, Inc., September 16, 2008

Forrester decided to highlight four successful design persona initiatives within Japanese organizations that we found during our research. Hakubaku used personas to engage moms with its Web site. Fujitsu used personas to represent the children, teachers, and parents who use the educational materials it provides. Asahi Breweries combined quantitative data and qualitative insights in personas to strategize the future of its Super Dry beer brand. The City of Yokohama used personas to help citizens find information more easily on its Web site. Customer experience professionals should use an iterative approach for developing design personas and present the results in engaging formats.

The above reports are available for purchase at the Forrester Research website


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  • Common Persona Misconceptions Debunked Understand What Makes A Valid Persona To Avoid Failures
  • Segmentation Versus Personas: Where Should B2B Marketers Start?
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  • Persona Best Practices: Developing Your Customer Research Plan
  • How To Design Sites That Satisfy Millions Of Users
  • Scenario Design: A Disciplined Approach To Customer Experience
  • Web Design Agencies Show Persona Best Practices
  • How To Choose A Vendor For Design Personas
  • Amazon, Staples Share Persona Secrets At
  • Persona Best Practices From Discover Card
  • The Power Of Design Personas
  • Scenario Design Depends On Personas

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