TOP ＞ Persona & Customer Experience ＞ What is Persona Design?

Persona Design is the process of researching and developing a model of your most important customers by seeing things from their viewpoint and understanding their needs.

Persona Design helps you to:

  • Identify which group of customers you truly need to value.
  • Understand your customers profoundly and in detail as if you were reading a story about them.
  • Discover customer needs which your customers themselves have not recognized.

In short, you can appeal strongly to your customers if you plan and design tools based on their persona.

What is a Persona?The History of Personas

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  • What is a Persona?
  • What is Persona Design?
  • The History of Personas
  • Why are personas effective?
  • Where to apply Personas
  • Coherent Experience
  • Personas for Designing tools
  • The Process of Persona Design

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