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The History of Personas

Before 1999Apple Computer uses Personas when designing its user interface.

1999Alan Cooper, a world authority on interaction design, introduces the concept of personas in his book "The Inmates Are Running the Asylum."

October, 2005All of "the best twelve website design agencies" chosen by the Fortune 500 companies use personas.

November, 2006Harley Manning (Forrester Research) is the main speaker at The Persona Design Seminar in Tokyo. Persona Design is fully launched in Japan.

What is Persona Design?Why are personas effective?

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  • What is a Persona?
  • What is Persona Design?
  • The History of Personas
  • Why are personas effective?
  • Where to apply Personas
  • Coherent Experience
  • Personas for Designing tools
  • The Process of Persona Design

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