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What is a Persona?

A persona is a model of your company's most important customers
Persona Design is the process of building such a model.

persona sheet

What is Persona Design?


  • What is a Persona?
  • What is Persona Design?
  • The History of Personas
  • Why are personas effective?
  • Where to apply Personas
  • Coherent Experience
  • Personas for Designing tools
  • The Process of Persona Design

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