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Personas for Designing tools

Persona-based design allows you to clearly see "Who" your customers are "what their goals are" and "how they can realize their goals" - helping you to plan and design tools that truly appeal to your customers.

Suppose you work for a mail-order company

1. Design a customer Persona Identify a group of customers you need to value.2. Understand their goal Make their goal clear.3. Design a scenario → Design and produce tools → Verify the hypothesis Design and create a scenario to guide your customers straight to their goal.

Process of Designing Effective Tools

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Coherent ExperienceThe Process of Persona Design

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  • What is a Persona?
  • What is Persona Design?
  • The History of Personas
  • Why are personas effective?
  • Where to apply Personas
  • Coherent Experience
  • Personas for Designing tools
  • The Process of Persona Design

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