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Coherent Experience

Companies use several media to market their services and products, including:

  • Print Ads
  • Websites
  • Store Designs
  • Product Displays
The messages from different media may be incoherent and confusing.
If you create designs and tools which are developed around the persona of your customers,
you will always offer coherent customer experiences.

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Where to apply PersonasPersonas for Designing tools

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  • What is a Persona?
  • What is Persona Design?
  • The History of Personas
  • Why are personas effective?
  • Where to apply Personas
  • Coherent Experience
  • Personas for Designing tools
  • The Process of Persona Design

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