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		<title>personadesign.net</title>
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		<description>Persona design is a marketing method which allows swift decision-making and improved product quality through developing a model of the most important customers.</description>
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		<copyright>Copyright (c) personadesign.net 2006 powered by m.c.t. ,Daishinsha Inc.</copyright>
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			<title>Glossary |  personadesign.net</title>
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			<category>marketing, design, persona, persona design,customer, tool, Daishinsha, m.c.t,glossary, scenario, experience, research, interview, questionnaire, tools, customer</category>
			<pubDate>Tue, 3 Oct 2006 12:59:54 +0900</pubDate>
			<description><![CDATA[Persona Design is the process of researching and developing a model of your most important customers by seeing things from their viewpoint and understanding their needs.]]></description>
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			<title>Process of Persona Design &#65372; What is Persona Design ? &#65372; personadesign.net</title>
			<link>http://www.personadesign.net/personadesign/process.html</link>
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			<category>marketing, design, persona, persona design,customer, tool, Daishinsha, m.c.t,process, method, in-depth interviews, RFM</category>
			<pubDate>Tue, 3 Oct 2006 12:58:08 +0900</pubDate>
			<description><![CDATA[Process of persona design is explained concretely. ]]></description>
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			<title>The Persona Design Seminar  &#65372; What is Persona Design ? &#65372; personadesign.net</title>
			<link>http://www.personadesign.net/personadesign/seminar.html</link>
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			<category>marketing, design, persona, persona design,customer, tool, Daishinsha, m.c.t,seminar, best practices, Harley Manning, Forrester</category>
			<pubDate>Tue, 3 Oct 2006 12:58:08 +0900</pubDate>
			<description><![CDATA[The first Persona Design Seminar in Japan will be held on November 1 (Wednesday), 2006]]></description>
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		<item>
			<title>Personas for Designing Tools &#65372; What is Persona Design ? &#65372; personadesign.net</title>
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			<category>marketing, design, persona, persona design,customer, tool, Daishinsha, m.c.t,scenario, tool, production, experience</category>
			<pubDate>Tue, 3 Oct 2006 12:58:08 +0900</pubDate>
			<description><![CDATA[Persona-based designing allows you to clarify ]]></description>
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			<title>Movie&#12288;Quick Tour &#65372; What is Persona Design ? &#65372; personadesign.net</title>
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			<pubDate>Tue, 3 Oct 2006 12:58:08 +0900</pubDate>
			<description><![CDATA[Summary of persona design, is introduced with Movie.]]></description>
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			<title>What is Persona Design ? &#65372; What is Persona Design ? &#65372; personadesign.net</title>
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			<category>marketing, design, persona, persona design,customer, tool, Daishinsha, m.c.t,customer understanding, customer's viewpoint, plan, needs</category>
			<pubDate>Tue, 3 Oct 2006 12:58:06 +0900</pubDate>
			<description><![CDATA[Persona Design is a process of developing (discovering) a model of typical customers by seeing things from their viewpoint and understanding their needs.]]></description>
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			<title>Why are Personas effective ? &#65372; What is Persona Design ? &#65372; personadesign.net</title>
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			<category>marketing, design, persona, persona design,customer, tool, Daishinsha, m.c.t,effect, advantage, understanding users, effectiveness</category>
			<pubDate>Tue, 3 Oct 2006 12:58:06 +0900</pubDate>
			<description><![CDATA[Personas  allow you to plan and design from the customers・viewpoint. It enables you to develop plans and designs with strong appeal for your customers.]]></description>
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			<title>History of Personas &#65372;What is Persona Design ? &#65372; personadesign.net</title>
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			<category>marketing, design, persona, persona design,customer, tool, Daishinsha, m.c.t,history,Alan Cooper,The Inmates Are Running the Asylum,interface design</category>
			<pubDate>Tue, 3 Oct 2006 12:58:06 +0900</pubDate>
			<description><![CDATA[Before 1999, Apple Computer utilizes personas when designing its user interface.]]></description>
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			<title>Coherent Experience &#65372; What is Persona Design ? &#65372; personadesign.net</title>
			<link>http://www.personadesign.net/personadesign/uxp.html</link>
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			<category>marketing, design, persona, persona design,customer, tool, Daishinsha, m.c.t,usability, experience, UE, UXP</category>
			<pubDate>Tue, 3 Oct 2006 12:57:20 +0900</pubDate>
			<description><![CDATA[If you use designs and tools developed around the persona of your customers, you can always offer coherent customer experiences.]]></description>
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		<item>
			<title>Where to apply Personas&#65372; What is Persona Design ? &#65372; personadesign.net</title>
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			<category>marketing, design, persona, persona design,customer, tool, Daishinsha, m.c.t,usage, product, catalog, the purchase behavior of your customers</category>
			<pubDate>Tue, 3 Oct 2006 12:56:40 +0900</pubDate>
			<description><![CDATA[Personas can be used for a wide spectrum of design to improve the quality of products and services from your customers・viewpoint. These fields include communication design (catalogs, direct mailing ads, websites, etc.,) store design, product design and service design.]]></description>
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			<title>Scenario Design Depends On Personas &#65372; Related Reports &#65372;personadesign.net</title>
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			<category>marketing, design, persona, persona design,customer, tool, Daishinsha, m.c.t,scenario, samples</category>
			<pubDate>Tue, 3 Oct 2006 10:32:48 +0900</pubDate>
			<description><![CDATA[Personas are critical to the process of Scenario Design. ]]></description>
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			<title>The Power Of Design Personas &#65372; Related Reports &#65372;personadesign.net</title>
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			<category>marketing, design, persona, persona design,customer, tool, Daishinsha, m.c.t,best practices, how to use</category>
			<pubDate>Tue, 3 Oct 2006 10:31:32 +0900</pubDate>
			<description><![CDATA[Knowing the essential elements of a persona still doesn't tell companies all they need to know about how to create and use them. ]]></description>
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			<title>Persona Best Practices From Discover Card &#65372; Related Reports &#65372; personadesign.net</title>
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			<category>marketing, design, persona, persona design,customer, tool, Daishinsha, m.c.t,Discover Financial Services, best practices, Alan Cooper, Steve Furman</category>
			<pubDate>Tue, 3 Oct 2006 10:28:22 +0900</pubDate>
			<description><![CDATA[Discover is a relative veteran in the four-year-old practice of using personas. Working with design agency Cooper, the company started the research phase of its effort in April 2001, and began using the resulting personas in August of the same year. ]]></description>
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			<title>Amazon, Staples Share Persona Secrets At Shop.org &#65372; Related Reports &#65372;personadesign.net</title>
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			<category>marketing, design, persona, persona design,customer, tool, Daishinsha, m.c.t,Amazon, best practices, Staples, ROI</category>
			<pubDate>Tue, 3 Oct 2006 10:13:24 +0900</pubDate>
			<description><![CDATA[Two of the Web's best-designed retail sites rely on personas to improve quality and break down political barriers. Others can benefit from their best practices for getting persona projects funded and maximizing return on the investment.]]></description>
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		<item>
			<title>How To Choose A Vendor For Design Personas &#65372; Related Reports &#65372;personadesign.net</title>
			<link>http://www.personadesign.net/forrester/report_5.html</link>
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			<category>marketing, design, persona, persona design,customer, tool, Daishinsha, m.c.t,prototype, prospective, how to choose,cost</category>
			<pubDate>Tue, 3 Oct 2006 10:12:06 +0900</pubDate>
			<description><![CDATA[To make sure your design personas will be up to the task, check prospective vendors' philosophies and methodologies. Push these prospective partners on their: Format. Research methodologies. Communication with others. Time and cost.]]></description>
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		<item>
			<title>Web Design Agencies Show Persona Best Practices &#65372; Related Reports &#65372; personadesign.net</title>
			<link>http://www.personadesign.net/forrester/report_6.html</link>
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			<category>marketing, design, persona, persona design,customer, tool, Daishinsha, m.c.t,criteria, criterion, story, insight</category>
			<pubDate>Tue, 3 Oct 2006 10:11:20 +0900</pubDate>
			<description><![CDATA[As part of Forrester's recent evaluation of Web Design Agencies, we evaluated the personas developed by the firms. Each of the 17 firms we examined provided us with reference personas that had been created for clients]]></description>
		</item>
		<item>
			<title>Scenario Design : A Disciplined Approach To Customer Experience &#65372; Related Reports &#65372; personadesign.net</title>
			<link>http://www.personadesign.net/forrester/report_7.html</link>
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			<category>marketing, design, persona, persona design,customer, tool, Daishinsha, m.c.t,customer, experience, scenario, hypothesis</category>
			<pubDate>Tue, 3 Oct 2006 10:10:42 +0900</pubDate>
			<description><![CDATA[No experience is inherently good or bad, it can only be judged by looking at how well it helps customers achieve their goals. ]]></description>
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		<item>
			<title>How To Design Sites That Satisfy Millions Of Users&#65372; Related Reports &#65372; personadesign.net</title>
			<link>http://www.personadesign.net/forrester/report_8.html</link>
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			<category>marketing, design, persona, persona design,customer, tool, Daishinsha, m.c.t,usability, customer satisfaction, navigation, contents</category>
			<pubDate>Tue, 3 Oct 2006 10:09:36 +0900</pubDate>
			<description><![CDATA[Can a single Web site satisfy the diverse needs of millions of users? By interviewing site managers and designers at companies that face this challenge, as well as leading Web design and technology vendors, we identified three coping strategies]]></description>
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			<title>Developing Your Customer Research  Plan &#65372; Related Reports&#65372;personadesign.net</title>
			<link>http://www.personadesign.net/forrester/report_9.html</link>
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			<category>marketing, design, persona, persona design,customer, tool, Daishinsha, m.c.t,user research, development, segment, observation</category>
			<pubDate>Tue, 3 Oct 2006 10:01:54 +0900</pubDate>
			<description><![CDATA[Persona can enhance and develop user research for companies.]]></description>
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			<title>Overcoming Barriers To Persona Creation &#65372; Related Reports&#65372; personadesign.net</title>
			<link>http://www.personadesign.net/forrester/report_10.html</link>
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			<category>marketing, design, persona, persona design,customer, tool, Daishinsha, m.c.t,understanding, barrier</category>
			<pubDate>Tue, 3 Oct 2006 10:01:08 +0900</pubDate>
			<description><![CDATA[We resolve anxiety and questions when persona are created.]]></description>
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			<title>Related Reports&#65372; personadesign.net</title>
			<link>http://www.personadesign.net/forrester/index.html</link>
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			<category>marketing, design, persona, persona design,customer, tool, Daishinsha, m.c.t,reports, best practices, Forrester, user research</category>
			<pubDate>Tue, 3 Oct 2006 10:00:28 +0900</pubDate>
			<description><![CDATA[From related reports , we consider Personas . ]]></description>
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		<item>
			<title>What is Persona ? &#65372; What is Persona Design ? &#65372; personadesign.net</title>
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			<category>marketing, design, persona, persona design,customer, tool, Daishinsha, m.c.t,user research, a model of customers, symbol</category>
			<pubDate>Tue, 3 Oct 2006 09:46:46 +0900</pubDate>
			<description><![CDATA[A persona is a model of the most important and typical customers for a company. ]]></description>
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			<title>What is Persona Design ?&#65372; personadesign.net</title>
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			<category>marketing, design, persona, persona design,customer, tool, Daishinsha, m.c.t</category>
			<pubDate>Tue, 3 Oct 2006 09:35:14 +0900</pubDate>
			<description><![CDATA[Persona design is a marketing method which allows swift decision-making and improved product quality through developing a model of the most important customers.]]></description>
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